Cows Might Fly – The Best Way to Predict The Future Is To Create It

23 May 2018

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A surprising take on the future of food by Wiley

We have today released a clip, Cows Might Fly, at Food and Grocery Australia 2018 hosted by the Australian Food and Grocery Council in Melbourne. A surprising take on the future of the food industry, the clip is designed to provoke meaningful conversation and salute unconventional thinking.

This clip takes a jarring peek into a not so likely future. It seeks to remind that the way industries work is bound for change and thinking too must change with it. It paints a quirky picture of vertical integration and disruption of one of Australia’s major industries and aims inspire everyone who watches it to make a difference.

Wiley Managing Director, Tom Wiley said “We are proud to share this video with the industry and encourage the conversation around what the future might look like. At Wiley we love to make a difference and find a better way.”

Wiley invite the industry and anyone interested in where the future of food is headed to watch the clip and join the conversation about how, together we can change the world.