10 January 2015
CONSIDERATIONS FOR LONG TERM GAIN
The local food and beverage industry has steadily grown in maturity, with major Australian owned companies and multi-nationals having to compete within a global economy. Public companies are looking to increase shareholder value by growing organically, or by acquiring other companies.
Wiley have worked with clients in the food and beverage industry for over 40 years, and in recent years we have seen a dramatic increase in the level of acquisitions. Food industry leaders are opting to consolidate their operations.
Senior management are finding themselves in the potentially difficult position of assessing the feasibility of upgrading their existing facilities (brownfield) or finding an entirely new (greenfield) site on which to base their operations. As with all such decisions, there are numerous advantages and disadvantages for each option.
At the feasibility stage, it is crucial to consider master planning—getting the right team together to work through all the complex issues and carry out thorough research is essential in order to make an informed decision that has positive short and long term outcomes.
Many of our client’s successes have started with senior management understanding the importance of having the right team of people involved early in deciding between brownfield and greenfield.
The decision requires the input of internal departments including production, operations, engineering, financial, logistics, sales and property and will need to deliver outcomes including better fire safety standards, environmental efficiencies, enhanced employee conditions, increased food hygiene and safety and additional automation to improve efficiencies.
Very few companies have the skills or people available to undertake such an assessment alone, so it is standard practice to look for external expertise.
Wiley have worked extensively with clients who find themselves in this situation. Our knowledge of the food and beverage industry means that we have a comprehensive understanding of the costs and risks involved at this early feasibility stage.
Challenging scenarios our clients often find themselves faced with when selecting brownfield or greenfield options include:
Whether your operation requires small additions that make a brownfield development more feasible, or if the commercial outcomes have qualified the need for a major greenfield expansion, acknowledging that a great deal of initial research, input and external expertise is required is the best, first step toward finding a solution that will support and strengthen the company’s long term goals.
Our people understand the varied and unique challenges our clients face in today’s food and beverage industry and the level of confidentiality you require. We offer in-house expertise, working with you through these complexities, beginning at the earliest stages of the decision making process.
If your company is experiencing growth through acquisition, increased market share or expanding product range, you may be faced with the decision of expanding or relocating.
Whether you choose the greenfield or brownfield option, the short term investment of time and money to get the decision right will pay off with long term improved efficiencies far into your facilities future.
Get the right advice from an expert early.
About the author
Andrew Newby is the Business Development Director at Wiley and can be contacted on 1300 385 988 or email firstname.lastname@example.org.
A complete factsheet detailing all the brownfield project considerations is available here.
This article was published in Food & Drink Business Magazine.
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